Targeted strangers in your database should be contacted at least

Targeted strangers in your database should be contacted at least

• A. Weekly
• B. Every other month
• C. Quarterly
• D. Annually

Answer: (B)

In lead nurturing, you want to stay in front of people who aren’t yet clients without being pushy. Maintaining a regular, value-focused touch helps them remember you and builds trust over time. The recommended minimum cadence for targeted strangers in your database is every other month. That means about six touches a year, which is frequent enough to stay top of mind and informative, but not so frequent that it feels like spam or overwhelms them. Touching more often—like weekly—can come across as aggressive and may push people away. Less often—quarterly or annually—can cause you to fade from memory, reducing the chance they think of you when they’re ready to buy or sell. If someone shows interest, you can increase the frequency for that person, but for the general targeted strangers group, every other month is the sensible baseline.

In lead nurturing, you want to stay in front of people who aren’t yet clients without being pushy. Maintaining a regular, value-focused touch helps them remember you and builds trust over time. The recommended minimum cadence for targeted strangers in your database is every other month. That means about six touches a year, which is frequent enough to stay top of mind and informative, but not so frequent that it feels like spam or overwhelms them.

Touching more often—like weekly—can come across as aggressive and may push people away. Less often—quarterly or annually—can cause you to fade from memory, reducing the chance they think of you when they’re ready to buy or sell. If someone shows interest, you can increase the frequency for that person, but for the general targeted strangers group, every other month is the sensible baseline.